Home > Hakushika Brand Story > Kuromatsu Brand
Kuromatsu, which literally means "black pine," is a symbol the Japanese have adopted to represent longevity. In Japanese art, the black pine and deer image are popular to strongly represent the image of long life and prosperity.
In traditional Japanese sake branding, it was common to adopt two brand names: a main brand name and a second brand name. Hakushika is our main brand name and Kuromatsu is our second brand name. Today, we use the Kuromatsu name on some premium class products.
